We automate enquiries, bookings
and the work that repeats
We connect WhatsApp, Telegram, your website, CRM and calendar. AI answers the routine questions, qualifies enquiries and hands the difficult cases to a person. No website yet? We build one as part of the sales system.
3 interactive automation demos · 2 live client websites see both →
We start with one process. The price is fixed before any development begins.
Message the AI — it replies right here
The same AI administrator we build as a service. Ask about prices or booking.
We find the repetitive work in your business and build systems that do it
Every business has work that repeats: the same data retyped between two tools, the same question answered every morning, the same approval chased in chat. We map where it happens, then build the workflow that removes it — and leave the decisions with your team.
Invoices and documents
Email → read → validate → approve → accounting
Supplier invoices stop being retyped. The workflow reads them, checks the arithmetic and the duplicates, and holds anything uncertain for a person to approve before it reaches your accounting.
▶ Open the interactive demoLeads and CRM automation
Website / WhatsApp → qualify → CRM → calendar → follow-up
Enquiries from the website, WhatsApp and email land in one place, get qualified, and become a CRM record with the follow-up already scheduled. Nothing goes cold because someone forgot.
▶ Open the interactive demoCustomer support automation
Message → answer → book → escalate to a human
AI assistants answer the questions that repeat, book the appointment, and hand anything unusual to your team with the full conversation attached.
See how it works →Open any of them: the automation workflows are documented down to architecture, integrations, error handling and security.
Everything you need to decide, in one screen
Who we are
Nordlight Digital is an automation and web development studio for service businesses in the EU. Projects are led by founder Artems Laksa — from reviewing the process and designing the solution through to launch and support. You deal directly with the specialist who is answerable for the result.
What we automate
We connect your site, WhatsApp, Telegram, CRM, calendar, email and working documents into a single system. We automate intake and qualification of enquiries, client bookings, invoice processing, data handover and the actions your team repeats every day.
Will this suit my business?
Automation is worth it when staff regularly move the same data between systems, process enquiries by hand, agree actions in chats, or repeat the same answers to clients. On the first consultation we work out what is worth automating and what is better left to a person.
What can I look at already?
Two client sites — RR Studio Riga and PLINTUSS — are live and open to anyone. Three more interactive workflows show the automation architecture on sample data: invoice processing, enquiry qualification and handing difficult decisions to a person. Demonstrations are never presented as client projects.
How do we start?
Describe the process that eats your team's time, or book a free consultation. Within 24 hours you get a personal reply with clarifying questions and the next step.
Three things you can order today
Fixed prices, fixed deadlines. Pick one, or describe the process and we will say which of them actually helps.
AI Administrator
Full AI Administrator — qualification, CRM, calendar, reminders and handover of anything unusual to a person, from 1 000 €. A single-scenario assistant that answers the questions that repeat and collects the enquiry — from 500 €.
Websites and landing pages
One page built around a single action, or a multi-page site with services, prices and a booking form. Mobile first, your own texts, analytics wired up. Landing in 3–5 days from 430 €, multi-page from 600 €.
Online shop with payments
A working online shop: catalogue, cart, checkout and a live payment provider — Stripe, Klix or a local bank link. Order emails, stock and delivery options included. From 750 €.
Your customer messages at 11pm — and gets an answer, not silence
We build websites, bots and automation that work for your business around the clock — in Latvian, Russian and English.
A bot that never sleeps
Your WhatsApp and Telegram AI bot replies to customers in seconds, any hour — no lead slips through.
A site backed by free revisions
A fast, modern site built around your business — plus 14 days of free revisions after launch, until it's exactly right.
Routine on autopilot
Leads, invoices, e-rēķini and repetitive tasks get handled automatically — freeing up hours every week.
From idea to launch — fast
You get a working first version of your site or bot in 5–10 days, not months of waiting.
The price, upfront
Fixed cost before we start — no hidden fees, no surprises on the final invoice.
5 languages — built in
Your site and bot speak five languages from day one — you don't lose a single EU market.
Let's map out what to automate first
A 15-minute call — no slide decks, no obligations. Just the next concrete steps for your business.
Three steps — and it is running within a week
1. A 15-minute call
You describe where time and enquiries are lost. We say what is worth automating and what isn't. Free, no slide deck.
2. Demo and a fixed price
We show how it will work in your business and name the final price. You decide — up to this point you pay nothing.
3. Launch and support
We launch in 2–7 days and adjust free for two weeks. After that, monthly support — only if you want it.
Selected work and interactive demos
Some of these are demos we built ourselves to show the approach. Where a project is a real client engagement, it is labelled as such.
RR Studio — a detailing studio in Riga
A real client from Riga. How a website + online booking turn traffic into leads.
Leads got lost in chats
Clients messaged on Instagram and WhatsApp at all hours, some went unanswered, and booking was inconvenient.
One-pager + 24/7 booking
A fast site in 3 languages (RU/LV/EN), WhatsApp buttons, a work gallery and clear online booking. Launched in a few days.
Leads in one place
Clients book in a couple of clicks, requests land in WhatsApp, the studio looks professional and shows up in Google.
We connect AI workflows to the systems your business already uses
CRM is not a separate product we sell you. It is where the automation puts its results, so the work actually lands somewhere your team already looks.
- Lead → AI qualification → CRM
- Customer call → transcript → CRM
- Invoice → validation → accounting system
- Support request → AI resolution → CRM ticket
What we commit to in writing
Not «a personal approach» — specific terms you can verify before you pay anything.
The price is fixed in the contract
The contract figure is final. If more work turns out to be needed, we agree it separately instead of adding it to the invoice after the fact.
A demo before you pay
We show the AI assistant working on your own questions and prices before you pay anything. If you don't like it, we part ways with no invoice.
14 days of free revisions
For two weeks after launch we adjust copy, scenarios and details at no extra cost — until the result matches what you expected.
The accounts stay yours
The site, domain, ads account and Google profile are registered to you. If we part ways, you lose nothing and migrate nothing.
No long lock-in
Monthly support can be switched off at any time — no penalties, no three-month notice period.
We'll say no if it doesn't fit
If automation won't pay off for you right now, we say so on the first call. Selling once and burning our reputation is a bad trade.
How we organise the work
A clear scope, a price fixed in advance, and direct contact with the specialist who builds the project.
Before development starts
- We review the process and identify where automation actually helps
- We agree the outcome, the integrations and the boundaries of the project
- We show a prototype or a walkthrough of the solution
- The price and the timeline are fixed before development begins
During and after launch
- You deal directly with the person building the solution
- You get clear updates as the work moves
- You test the solution on sample data before it goes live
- After launch you get 14 days of free fixes
Tell us which repetitive task is eating your team's week
One short call, no deck, no obligation. We map the process, say what is worth automating and what is not, and give you a fixed price if it is.